As modal fabric is becoming more and more popular, it raises the question: why choose modal over silk or cotton for custom scarves?

Modal is a type of rayon, made by spinning reconstituted cellulose from beech trees. Modal fabric has many benefits which make it a popular textile choice for businesses interested in rayon scarves. Modal fabric is:

Eco-friendly: As a bio-based processed textile, modal textile combines the benefits of natural fiber with the soft feel of modern microforms. Modal is created through a renewable process and is 100% biodegradable.

Soft & Fashionable: Modal has been described as one of the softest fabrics. Modal fibers produce very fine and beautiful silk-like custom scarves that drape well and keep their shape even when wet.

Durable: Whereas other fabrics, such as cotton, are vulnerable to shrinkage and fading, modal is a very durable fabric that stays soft with stunning colors even after repeated washings.

Breathable: Natural properties of beechwood pulp allow modal to release sweat and moisture quickly. Modal textile is 50% more absorbent than cotton making it the perfect fabric for personalized scarves.

Affordable: As a processed textile, modal presents businesses with a high-quality economical alternative to more expensive fabrics such as as silk and pashmina.

Contact Monsoon Corporate Gifts to learn more about the benefits of using modal fabric for elegant custom scarves.

Are engaged employees enough? Touted as a valuable competitive advantage, employee engagement has become a key performance indicator in many organizations. How can organizations take employee engagement to the next level?

By giving employees the opportunity to share their insider perspective, organizations can reap significant rewards. As the most trusted source of information, employees can play a key role in boosting sales. Adobe, a leader in employee advocacy, has seen a significant increase in leads and subscriptions since they’ve enabled employees to engage potential clients online. Adobe’s employee brand ambassadors have had a direct impact on the company’s bottom line with 20% of Creative Cloud subscriptions and 20% of Marketing Cloud leads influenced by social media.

Though incorporating your employees in your social media strategy is a step forward, it is not enough. To take full advantage of the benefits of employee advocacy, organizations must invest in cultivating brand advocates internally according to Tony Hsieh, CEO of Zappos.com, an online retailer renowned for their employee engagement. “We celebrate on a company-wide, departmental, and individual-contributor basis,” says Hsieh. Many organizations see key milestones as a chance to commemorate their organization’s, departments’, and employees’ achievements as a team.

For their 150th anniversary, the City of St. Albert wanted to pay tribute to their employees and VIPs’ contributions with unique gifts. With the city’s rich history in mind, Monsoon developed custom high-quality silk ties and scarves with the city’s emblem incorporated in the design. According to Megan Straker, Marketing Coordinator of the City of St. Albert, “Our custom ties and scarves have been a hit with everyone who has seen them!” With these gifts, the city not only recognized the contributions of their employees and VIPs, they also transformed them into brand advocates by giving them the perfect opportunity to showcase their pride in their city with these elegant accessories.

Transform your engaged employees into brand ambassadors with Monsoon’s custom wholesale ties and scarves. Contact Monsoon for a free consultation!

In the life of companies, there comes a time for rebranding. As companies refresh their image to adapt to new trends, they change many elements of their brand: their logo, their slogan, their website… But often, we tend to forget the company uniforms, even though their style plays a key role in how brands are perceived. How can your company use style to strengthen your rebranding strategy?

As brands evolve, new custom company uniforms are an effective mean to communicate brand changes to relevant stakeholders. A recent Virgin Airlines example shows that not only do the new globally renowned red uniforms help clients recognize Virgin Airlines employees, they reinforce the “chic” reputation of the airline. They also created a unique engagement opportunity with clients and employees alike. 180 employees were given the opportunity to trial the uniforms and were asked for feedback. A special hashtag was used in hundreds of tweets related to the new custom uniforms. What could have been a simple change in uniform became a unique branding opportunity which the airline capitalized upon.

Virgin Airlines is not the only company to use new threads as a marketing tool. The Company of Master Mariners of Canada, a national nautical professional association, collaborated with Monsoon Corporate Gifts to update their captains’ uniforms with personalized silk ties. These elegant ties were to be given as personalized corporate gifts to the members of the Company.

They were looking for a woven custom ties, with high quality embroidery of the logo. Monsoon Corporate Gifts assisted them with designing an elegant professional tie which would reflect the dignity and prestige of Master Mariners. When asked about the silk ties, Jack Gallagher, Master Mariner, said “We received our order of new ties for our association and could not be more pleased. The feedback from the members is very positive. Your patience and attention to detail during the process is much appreciated and has paid off handsomely. It was a pleasure doing business with you and we look forward to working with you again in the future.”

Find out how Monsoon Corporate Gifts can assist you with your rebranding strategy with custom corporate clothing. Get a free consultation for unique custom ties/scarves.

As Valentine’s Day approaches, we’re reminded of the importance of appreciating the people in our lives. Whether it be a bouquet of flowers from your loved one or a custom gift from your employer, little gestures go a long way.

Though there is no Valentine’s Day for employees, organizations should make sure to actively value their employees. Bersin’s The State of Employee Recognition report shows that organizations with the most sophisticated recognition practices are 12 times more likely to have strong business outcomes.

Though nearly 75% of organizations have a recognition program, only 58% of employees think that their organizations have recognition programs (Source: Bersin). As such, many organizations are not reaping the benefits of employee appreciation initiatives.

This comes as no surprise considering that only 14% of organizations provide managers with the necessary tools for providing rewards and recognition, according to the Aberdeen Group’s The Power of Employee Recognition report.

To help organizations show employees their appreciation in a more concrete manner, Monsoon works with organizations to provide creative custom ties and scarves adapted to their needs. As part of their graduation ceremony, Meaningfulworld, an NGO working in alliance with the UN Commission for Social Development, collaborated with Monsoon to develop elegant silk scarves to recognize the graduates’ work. The attendees were so impressed and the scarves increased the interest in our program,” according to Dr. Kalayjian, Meaningfulworld/ATOP’s founder and Vice Chair of the United Nations Non Governmental Organization (NGO) Executive Committee. “[O]ne of our recent graduates stated in her paper that when she attended our conference and commencement in 2010 she wanted to be one of the people receiving the Meaningfulworld Ambassador graduation scarf.”

Contact Monsoon now to get a free gift consultation for unique corporate gifts!

When the Toronto Barbarians and the Aurora RFC decided to merge in 2002, both clubs already had decades of rich history marked by exceptional players and intense competition. Since then, the Aurora Barbarians Rugby Club has strived to find innovative ways to rewards its MVPs in a way that represent their passion for the sport and the club. That is why they asked Monsoon Corporate Gifts to design custom ties that would be given to the players inducted into the team’s hall of fame. Monsoon assessed the team’s needs with the executive staff and suggested a unique custom design.

Zoom in on the Barbarians’ tie details

“We were promised to get our ties for our club and they arrived a week before promised. They could not look better. Everyone was talking about the quality and workmanship of the end product. They looked fantastic! Great experience working with Monsoon on these club ties and hope to work with them again next year for another function we are doing.” said one of the executive staff members.

Do you have any MVPs you would like to reward? Contact Monsoon today for a free consultation.

For a second time in 5 years, the Atlantic Salmon Federation (ASF) partnered with Monsoon Corporate Gifts to bring a custom touch to its member loyalty program. Like many associations, the ASF has been striving to thank its members in a manner that truly reflects their passion. It is why they asked Monsoon to design custom ties and scarves that would be in the “Special Gift Packages” dedicated to their most loyal members.

Monsoon analyzed ASF’s branding and suggested a custom design based on their specific needs and delivered a unique high quality product. The beautifully designed ties and scarves were a creative way to show appreciation to their members, while encouraging word of mouth promotion, since the distinctive ties and scarves the members proudly wear will spark discussions about the ASF and its wonderful work in helping to preserve Salmon habitats all over the world.

Are you looking to drive loyalty within your association? Contact Monsoon for free corporate gifts samples.