How to Show Donor Recognition for 51 Million Dollars

When Nazareth College completed the most successful fundraising campaign in the College’s history – resulting in 51 million dollars in donation – they knew they had to find a unique way to show appreciation to their distinguished donors and trustees.

Offering custom appreciation gifts to generous contributors has been an effective donor recognition strategy. The American Diabetes Association’s TourdeCure – a series of fundraising cycling events – has established a Thank You Gifts and Incentives Program through which contributors can earn branded bike bells, water bottles, and other kind of cycling gear. This kind of program effectively incentivizes physical activity and increases the likelihood that donors will participate next year. Frank Barry, Director of Digital Marketing for Blackbaud, emphasized that offering branded appreciation gifts “can have a lasting impact on donors,” but the key to success is to “use gifts that align with your mission.”

With that in mind, Nazareth College contacted Monsoon for assistance with producing elegant custom appreciation gifts. In order to align to the College’s mission and image, Monsoon’s experts printed custom ties and scarves with a design that incorporated the institution’s official colors (purple and gold). The traditional laurel branch design reflects the College’s strong liberal arts tradition and focus on academic integrity and achievement. To create an exclusive feel, Nazareth College created a special edition with a customized label. With those gifts in hand, the College was able to show appreciation to their stakeholders and emphasize what the institution stands for. Nazareth College’s fundraising campaign effectiveness has allowed the majority of their students to receive some kind of assistance. With a brand new Wellness and Rehabilitation Institute including collaboration-focused classrooms, the College’s vision and reach is expanding fast, demonstrating the power of a donor recognition strategy in line with the organization’s mission.

Learn more about how Monsoon’s experts can assist you with designing appreciation gifts tailored to your organization to ensure your next fundraising campaign is a success. Get a free consultation today!




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